The Full Story

About

In May 2020, Covid-19 had become a global force and nearly the entire country was under quarantine orders. Meanwhile, the murder of George Floyd sparked protest spreading across the country. A group of friends began connecting daily, via zoom, to check on one another and talk about the civil unrest that was unfolding in many major cities. Feeling the conviction to do something, the men began brainstorming ways to join the fight for equality and justice in America. 

 

While these men were in support of the millions of people protesting with the Black Lives Matter movement, they knew there would be work to do beyond protesting. Collectively, the group cherished the benefit of having a safe space to open up and express their challenges as black men, with other black men. They also recognized a need to share knowledge, experiences, perspectives and ideas with the next generation of young black men, as well. The ultimate goal of this work was to create a NEW STANDARD for black men: uplifting, empowering and inspiring all black men to "be better and do more". Welcome to THE NEW STANDARD GROUP.

Mission

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Vision

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